Your Playbook for Scaling into Africa
We turn Africa’s most undervalued tech market into your next growth engine—through local partnerships, on-the-ground execution, and disciplined risk management.
The African Opportunity
$3.5T
B2B Market Size
8.9%
Tech Investment Growth
$300B
Digital Value Creation by 2025
6+
Sectors
Africa is the world's most undervalued tech market, with technology adoption rates and economic growth surpassing both Europe and North America
Why Africa, Why Now
The fastest growing frontier for enterprise technology
Africa’s corporate landscape is transforming at speed. With a $3.5 trillion B2B market and 8.9% annual growth in tech investment, the continent is emerging as one of the most dynamic enterprise frontiers in the world. Businesses are digitising, governments are modernising, and industries from banking to mining are adopting technology at unprecedented scale.
Yet, the opportunity is matched by complexity. Fifty-four markets, diverse regulations, and fragmented infrastructure create high barriers for international entrants. Success requires more than a product, it demands local insight, trusted partnerships, and disciplined risk management. For companies that get it right, Africa offers growth rates and impact few regions can rival.
Our Approach to Growth
Flexible models, trusted partnerships, and
on the ground execution to turn ambition into growth.
At Cascader, we unlock African market entry through tailored local partnerships that reduce friction, accelerate execution, and mitigate risk. Whether it’s one-off or recurring distribution agreements, or deeper joint venture structures, we design the right model to fit your growth stage and appetite for control
Our partner approach goes beyond introductions. We provide on-the-ground execution covering compliance, hiring, logistics, and risk-aware strategies so you can scale with confidence. By combining global innovation with local expertise, we ensure your expansion is not only possible, but sustainable
Services
Unlock Africa 3.5 Trillion B2B Market
Strategic Distribution
We open fast, reliable routes to market without the need for heavy upfront investment. Whether it’s one-off distribution to validate demand or recurring arrangements for sustained sales, Cascader connects you directly with enterprise buyers and decision-makers—removing overhead while accelerating traction.
Joint Ventures
For companies ready to scale deeper, we structure joint ventures tailored to your level of control and appetite for investment. From franchisor-led models that maintain brand dominance to franchisee-driven partnerships that de-risk entry, our JVs provide a durable foundation for long-term growth across African markets.
Advisory Build
Beyond market access, we equip you with the tools to succeed sustainably. From go-to-market design, compliance, and treasury solutions to legal structuring and product localisation, Cascader builds the operational backbone that lets your business thrive in complex, fast-evolving environments.
Our Sector Focus
Partnering where technology meets transformation
Fintech and Embedded Finance
Tech Enabled Services
AI and Digital Infrastructure
Supply and Enterprise Logistics
Climate and Energy Innovation
Digital Health and Human Capital
A collaboration built for scale and impact
At Cascader, we believe unlocking Africa’s potential requires the right mix of deep fund management expertise and operational capabilities on the ground.
That’s why we partner with leading investment and venture-building firms who share our vision for sustainable growth across the continent.
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