How We Do It
Flexible models. Local execution. Lasting growth.
Market Entry Through Distribution
Not every company needs a full-scale operation to start. For early-stage entry or out-of-box solutions, Cascader offers distribution models that allow you to access customers quickly and cost-effectively.
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One-off Distribution : Commission-based sales on a case-by-case basis. Best for testing demand, validating product-market fit, or solutions requiring minimal after-sales support.
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Recurring Distribution: Sustained channels with dedicated sales teams, sector-specific approaches, and ongoing support. Ideal for scalable presence without heavy infrastructure investment.
Benefits: Low risk, faster time to revenue, leverage of local networks, and immediate access to decision-makers.
Building Durable Presence With Joint Ventures
When growth requires a deeper foothold, Cascader structures joint ventures that balance brand control with local expertise.
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Franchisor-Controlled JV – You retain majority ownership and strategic direction, while we provide on-ground execution and networks. Suited for later-stage firms (Series C+) seeking scale while protecting brand.
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Franchisee-Controlled JV – Cascader takes operational lead with majority ownership; you provide technology, brand, and co-investment. Best for Series A–C companies seeking low-risk entry with limited capital.
Benefits: Faster scale, stronger brand positioning, reduced risk exposure, and operational resilience across multiple markets.
Partner Approach: Execution Beyond Entry
Our approach goes beyond introductions; we deliver execution capacity. Cascader embeds itself in your success through:
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Compliance, treasury operations, and legal structuring across African jurisdictions.
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Product localisation for language, pricing models, and mobile-first infrastructure.
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Market intelligence, regulatory monitoring, and government relations.
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FX management and treasury solutions to protect cashflows and repatriate profits securely.
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This end-to-end model ensures your company not only enters Africa but thrives sustainably across fragmented and fast-growing markets.
