About Us

We connect global innovation with local opportunity

Our Story

Cascader was founded with one mission: to bridge the gap between global technology companies and Africa’s fast-growing enterprise markets. Too often, brilliant products have struggled to scale across the continent not because of demand, but due to fragmented markets, regulatory complexity, and the lack of trusted local partners.

Drawing on decades of experience in investment, fintech, and market expansion, our founders created Cascader as a playbook for Africa. We combine strategic distribution, joint ventures, and hands-on execution to de-risk expansion and accelerate growth, while ensuring businesses contribute meaningfully to local economies.

We believe scaling into Africa requires more than a “foot in the door.” It demands partnerships built on trust, compliance, and operational excellence.

Our approach blends:

Local Insight & Networks: Access to decision-makers in banking, telecoms, energy, retail, and government.
Tailored Models: From commission-based distribution to joint ventures with the right balance of control and risk.
Execution Backbone: Compliance, treasury, legal structuring, and product localisation to sustain growth.
Governance & Risk Management: A disciplined framework, including the Sovereign & Corporate Analytical Risk Framework (SCARF), to protect investments and ensure resilience.

This model has already enabled technology companies from early-stage innovators to global leaders like Oracle and Zoho to thrive in new African markets.

Our Approach

Our Partners and People

Cascader is more than a service; it’s a partnership ecosystem.

We bring together:

Specialist Investment Firms: Altica Partners, Oman Investments, and others who provide risk frameworks, capital, and strategic support.
On-the-Ground Operators: Teams in Lagos, Accra, Nairobi, Johannesburg, and Dubai with deep local knowledge and trusted relationships.
Experienced Leadership: Senior professionals with backgrounds at Goldman Sachs, Credit Suisse, Standard Chartered, and frontier-market ventures, united by a commitment to unlocking Africa’s potential.

Our strength lies in combining global expertise with local execution—ensuring every partnership is positioned for lasting success.